Congratulations to our former PhD student Dr. Stephan Mettler and to our assitant professor Dr. Aline Lanzrath from the Chair of B2B Marketing, Sales & Pricing | Prof. Homburg, University of Mannheim. They received the Stiftung Marketing Award for their outstanding dissertation projects.

Mr. Mettler's dissertation deals with the use of IoT technology in marketing. Ms. Lanzrath is investigating measures in the field of talent and diversity management in B2B sales.

The Stiftung Marketing Prize is awarded each year for outstanding dissertations at the University of Mannheim in the field of marketing.