We were delighted to welcome Mr. Brucker, Head of Brand Management a.i. at the ZEISS Group and member of our Institute for Market-Oriented Management, to give a presentation on brand strategy and brand management. He shared some really interesting insights and examples from corporate practice. The guest lecture took place on Tuesday, 30 April 2024 as part of our introductory event 'Marketing I' for Bachelor students in the Department of Business Administration.

We would like to thank you for all the great insights and the inspiring discussion at the end of the event!