On 31 March 2022, the Mannheim Institute for Market-Oriented Management (IMU) invited participants to its annual spring conference with the theme “Marketing and Sales in the Sign of Sustainability”. The focus was on a lively exchange between practice and science.

Scientists and managers from well-known companies gave cross-sector presentations on the topic of sustainability and its influence on the field of marketing and sales. Following their presentations, the speakers also answered questions from the audience interactively. Many thanks to all our extraordinary speakers!

In total, around 130 participants from academia and business interested in current issues in marketing and sales took part. The next IMU Spring Conference will take place on 23 March 2023.