Once again WirtschaftsWoche honours Professor Dr. Dr. h.c. mult. Christian Homburg in the lifetime achievement category as the leading business economist in Germany, Austria and Switzerland.
“No other business economist in the German-speaking world can point to such an impressive list of publications. The marketing pope Christian Homburg is therefore once again in first place in the lifetime achievement rating.”
Particularly pleasing: With Professor Weber, another researcher from the University of Mannheim makes it into the top 3 of the most successful business economists – a double victory for the University of Mannheim.
What makes Professor Homburg's research so successful?
Professor Homburg's research topics are practical, innovative and future-oriented. In current projects, for example, he is looking at the role of immersive technologies in marketing and sales and the effects of wage inequality on corporate success.
More information here: BWL-Ranking: Die neue grüne Betriebswirtschaft (wiwo.de)
