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Credit: Felix Zeiffer

Registration for Masters' Courses started! (MKT 580, MKT 621 & MKT 622)

From today until 13.02. you can register for the Masters' courses of our chair. This semester the Chair of Marketing & Innovation offers the courses MKT 580 Digital Marketing Strategy, MKT 621 Global Marketing and MKT 622 Country Manager. More information about the registration procedure can be ...

New topics for MKT 730 Marketing Seminar in Spring Semester 2019 online!

Application period from January 21 to February 01, 2019!

Credit: Felix Zeiffer

Prof. Dr. Sabine Kuester comments the role of Marketing for cities in current article of FAZ

In a recent article in the Frankfurter Allgemeine Zeitung, Prof. Dr. Sabine Kuester comments on city rivalries and the importance of marketing for cities. Link (in German): www.faz.net/aktuell/wirtschaft/wohnen/haus/staedte-rivalitaet-was-sich-nah-ist-neckt-sich-15894649.html

Credit: Anna Logue

Student organization Enactus Mannheim reaches the semi-finals of the Enactus World Cup 2018

The student organization Enactus Mannheim, supported by the Chair of Marketing & Innovation, reached the semi-finals of the Enactus World Cup 2018 and is one of the top 12 teams worldwide. This year the World Cup took place in the heart of Silicon Valley in San José, CA, USA. Students from 36 ...

“IMU Kaminabend” 2018 in L'Oréal Headquarter

IMU, the Institute for Market-Oriented Management, is a platform for dialogue between marketing science and practice