Contents
This practical and virtual course familiarizes students with concepts of digital entrepreneurship, especially in crowd interaction, and fosters capabilities in digital entrepreneurship. Students are encouraged to develop an own start-up idea for a virtual, sustainable, or social product (B-to-C) with a purely digital customer interface, as well as to turn this idea via a crowd-campaign plan and a business plan into reality. The course is flanked via impulses of experts from practice.
Learning outcomes
Students are capable to
Necessary prerequisites
semester 4 or higher; students who joined SEC 3 or MAN 450 are not allowed not take MAN 456.
Recommended prerequisites
–
Forms of teaching and learning | Contact hours | Independent study time |
---|---|---|
Lecture | 2 SWS | 4 SWS |
Exercise class | 1 SWS | 2 SWS |
ECTS credits | 3 |
Graded | yes |
Workload | 90h |
Language | English |
Form of assessment | Virtual pitch, campaign- & business plan |
Restricted admission | yes |
Further information | Website of the Chair / “Student Portal” |
Examiner Performing lecturer | ![]() | Baris Istipliler Dr. Baris Istipliler |
Frequency of offering | Spring semester |
Duration of module | 1 semester |
Range of application | B.Sc. Bus. Adm., other Bachelor programs (depending on respective study regulations) [9] |
Preliminary course work | – |
Program-specific Competency Goals | CG 1, CG 2, CG 4 |
Literature | See homepage of the chair: https://www.mcei.de/teaching/undergraduate/man-456 |
Course outline | See homepage of the chair: https://www.mcei.de/teaching/undergraduate/man-456 |