DE / EN

MAN 458: Crowdfunding for Ecological Entrepreneurship

Contents
This practical course familiarizes students with fundamentals of entrepreneurship, development of sustainable ideas and business models, and how to utilize crowdfunding to resource them. In workshop-like sessions, students will work in teams to develop their own start-up ideas and business models for sustainable products (preferably B-to-C) and plan a crowdfunding campaign to finance these. Some of the sustainable development goals the students will focus during the course will include mobilizing climate action, waste reduction, and clean energy.

Learning outcomes
Students are capable to

  • understand fundamental concepts of entrepreneurship in an applied setting,
  • work in teams to develop their sustainable and entrepreneurial ideas with the help of design thinking methods,
  • generate a business model with economic viability,
  • craft multimedia content for a crowdfunding campaign and plan campaign management,
  • pitch their business model and campaign in front of an expert jury.

Necessary prerequisites
semester 4 or higher; students who joined SEC 3 or MAN 450 or MAN 456 are not allowed to that course.

Recommended prerequisites

Forms of teaching and learningContact hoursIndependent study time
Lecture2 SWS4 SWS
Exercise class1 SWS2 SWS
ECTS credits3
Graded yes
Workload90h
LanguageEnglish
Form of assessmentPresentation 1 (Video, 40%), Presentation 2 (conventional Pitch, 35%), campaign- & business plan (25%)
Restricted admissionyes
Further informationWebsite of the Chair / “Student Portal”
Examiner
Performing lecturer
Dr. Baris Istipliler
Dr. Baris Istipliler
Frequency of offeringSpring semester
Duration of module 1 semester
Range of applicationB.Sc. Bus. Adm., other Bachelor programs (depending on respective study regulations) [9]
Preliminary course workAttendance is mandatory and all students are required to attend all classes (exceptions are only made for students who provide a medical certificate or have an exam).
Program-specific Competency GoalsCG 1, CG 2, CG 4
LiteratureThe Star Citizen Phenomenon & the “Ultimate Dream Management” Technique in Crowdfunding, Jan-Philipp Ahrens, Andrew Isaak, Baris Istipliler, and Dennis Steininger, ICIS – Proceedings of the International Conference on Information Systems 2019, vol.40, 1959, pp. 1–9, VHB: A.
Course outlinehttps://www.bwl.uni-mannheim.de/woywode/lehre/