This practical and virtual course familiarizes students with concepts of digital entrepreneurship, especially in crowd interaction, and fosters capabilities in digital entrepreneurship. Students are encouraged to develop an own start-up idea for a virtual, sustainable, or social product (B-to-C) with a purely digital customer interface, as well as to turn this idea via a crowd-campaign plan and a business plan into reality. The course is flanked via impulses of experts from practice.
Students are capable to
semester 4 or higher; students who joined SEC 3 or MAN 450 are not allowed not take MAN 456.
|Contact hours||Independent study time|
|Lecture||2 SWS||4 SWS|
|Exercise class||1 SWS||2 SWS|
|Form of assessment||Virtual pitch, campaign- & business plan|
|Further information||Website of the Chair / “Student Portal”|
Prof. Dr. Jan-Philipp Ahrens
AkadR Dr. Jan-Philipp Ahrens
|Duration of module||1 semester|
|Range of application||B.Sc. BWL, andere Studiengänge, wenn mit Prüfungsordnung vereinbar|
|Preliminary course work||–|
|Program-specific Competency Goals||CG 1, CG 2, CG 4|
|Literature||See homepage of the chair: https://www.mcei.de/teaching/undergraduate/man-456|
|Course outline||See homepage of the chair: https://www.mcei.de/teaching/undergraduate/man-456|