DE / EN

MAN 456: Digital Entrepreneurship and Virtual Crowd Campaign Management: Navigating Dreams, Social Links, and Sustainability

Contents
This practical and virtual course familiarizes students with concepts of digital entrepreneurship, especially in crowd interaction, and fosters capabilities in digital entrepreneurship. Students are encouraged to develop an own start-up idea for a virtual, sustainable, or social product (B-to-C) with a purely digital customer interface, as well as to turn this idea via a crowd-campaign plan and a business plan into reality. The course is flanked via impulses of experts from practice.

Learning outcomes
Students are capable to

  • understand core concepts of digital entrepreneurship, especially a digital customer interface and crowd interaction and have explored, developed, and fostered their own digital entrepreneurship capabilities,
  • sense and develop own entrepreneurial ideas,
  • craft a crowd-campaign and a business plan for a digital start-up,
  • present and discuss their concept in front of an expert jury.

Necessary prerequisites
semester 4 or higher; students who joined SEC 3 or MAN 450 are not allowed not take MAN 456.

Recommended prerequisites

Contact hoursIndependent study time
Lecture2 SWS4 SWS
Exercise class1 SWS2 SWS
ECTS3
LanguageEnglish
Form of assessmentVirtual pitch, campaign- & business plan
Restricted Admissionyes
Further informationWebsite of the Chair / “Student Portal”
Examiner
Performing lecturer
Prof. Dr. Jan-Philipp Ahrens
AkadR Dr. Jan-Philipp Ahrens
OfferingSpring semester
Duration of module 1 semester
Range of applicationB.Sc. BWL, andere Studien­gänge, wenn mit Prüfungs­ordnung vereinbar
Preliminary course work
Program-specific Competency GoalsCG 1, CG 2, CG 4
Graded yes
LiteratureSee homepage of the chair: https://www.mcei.de/teaching/undergraduate/man-456
Course outlineSee homepage of the chair: https://www.mcei.de/teaching/undergraduate/man-456