MAN 693: Strategic Intellectual Property Management
Contents
Strategic Intellectual Property (IP) Management is becoming ever more important. IP management does not simply mean filing and maintaining different forms of intellectual property (patents, trademarks, copyright, or trade secrets) or concluding licensing deals. IP has to be integrated with overall business model design and corporate strategy. This course offers a broad introduction to the types and integrated use of IP. Economic rationales for the increasing contribution of IP rights will be analyzed. Furthermore, it relates IP to current trends in Innovation and Strategic Management like Open Innovation and the development of markets for IP and technology.
Learning outcomes
This course helps students develop an understanding of different types of IP rights, enables them to evaluate business situations involving IP rights, and to work up appropriate IP strategies for organizations of different sizes (startups, SMEs, MNEs) or active in different industries.
Necessary prerequisites
–
Recommended prerequisites
Basic bachelor-level knowledge on organization and management
| Forms of teaching and learning | Contact hours | Independent study time |
|---|---|---|
| Lecture | 2 SWS | 9 SWS |
| ECTS credits | 4 |
| Graded | yes |
| Workload | 120h |
| Language | English |
| Form of assessment | Written exam (60 min) |
| Restricted admission | no |
| Further information | – |
Examiner Performing lecturer |  | Prof. Dr. Karin Hoisl Prof. Dr. Karin Hoisl |
| Frequency of offering | Fall semester |
| Duration of module | 1 semester |
| Range of application | M.Sc. MMM, M.Sc. Bus. Edu., M.Sc. Econ., M.Sc. Bus. Inf., LL.M. |
| Preliminary course work | – |
| Program-specific Competency Goals | CG 1, CG 4 |
| Literature | Journal articles See syllabus (no textbook) Slides All slides are available for download via ILIAS from the beginning, the slides of your guest lecturers will be made available right after their presentations |
| Course outline | Introduction Economics of IP Patents (T) Patents – The Case of Microsoft (A) Copyrights (T) Copyrights – The Music and Movie Industries (A) Trademarks & Designs (T) Trademarks & Designs (G) Guest lecture: Trademarks in MNCs Trademarks & Designs – The Economics of Counterfeiting (A) IP Strategy (T) IP Strategy (G) Guest lecture: IP Strategy & Management IP Strategy (A) IP Valuation (T) Wrap-Up Summary and exemplary exam questions A= Application / T= Theory / G= Guest Lecture |