MAN 693: Strategic Intellectual Property Management

Strategic Intellectual Property (IP) Management is becoming ever more important. IP management does not simply mean filing and maintaining different forms of intellectual property (patents, trademarks, copyright, or trade secrets) or concluding licensing deals. IP has to be integrated with overall business model design and corporate strategy. This course offers a broad introduction to the types and integrated use of IP. Economic rationales for the increasing contribution of IP rights will be analyzed. Furthermore, it relates IP to current trends in Innovation and Strategic Management like Open Innovation and the development of markets for IP and technology.

Learning outcomes
This course helps students develop an understanding of different types of IP rights, enables them to evaluate business situations involving IP rights, and to work up appropriate IP strategies for organizations of different sizes (startups, SMEs, MNEs) or active in different industries.

Necessary prerequisites

Recommended prerequisites
Basic bachelor-level knowledge on organization and management

Forms of teaching and learningContact hoursIndependent study time
Lecture2 SWS9 SWS
ECTS credits4
Graded yes
Form of assessmentWritten exam (60 min)
Restricted admissionno
Further information
Performing lecturer
Prof. Dr. Karin Hoisl
Prof. Dr. Karin Hoisl
Frequency of offeringFall semester
Duration of module 1 semester
Range of applicationM.Sc. MMM, M.Sc. Bus. Edu., M.Sc. Econ., M.Sc. Bus. Inf., LL.M.
Preliminary course work
Program-specific Competency GoalsCG 1, CG 4
LiteratureJournal articles
See syllabus (no textbook)
All slides are available for download via ILIAS from the beginning, the slides of your guest lecturers will be made available right after their presentations
Course outlineIntroduction
Economics of IP
Patents (T)
Patents – The Case of Microsoft (A)
Copyrights (T)
Copyrights – The Music and Movie Industries (A)
Trademarks & Designs (T)
Trademarks & Designs (G)
Guest lecture: Trademarks in MNCs
Trademarks & Designs – The Economics of Counterfeiting (A)
IP Strategy (T)
IP Strategy (G)
Guest lecture: IP Strategy & Management
IP Strategy (A)
IP Valuation (T)
Summary and exemplary exam questions
A= Application / T= Theory / G= Guest Lecture