MKT 740: Research Seminar
Contents
The seminar introduces students to academic work and therefore provides the basis for writing a master thesis in the field of marketing. Students individually prepare a written paper covering a current research topic and present their research findings in class.
Learning outcomes
Students will get acquainted with basic research techniques and will learn how to organize and structure their research. Furthermore, students will be introduced to presentation techniques.
Necessary prerequisites
To apply for participation, you must have successfully completed at least two Master-level marketing courses (MKT 5XX or MKT 6XX).
Recommended prerequisites
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| Forms of teaching and learning | Contact hours | Independent study time |
|---|---|---|
| Seminar | 2 SWS | 15 SWS |
| ECTS credits | 6 |
| Graded | yes |
| Workload | 180h |
| Language | German, English |
| Form of assessment | Written paper (70%, scope depends on the assigned topic), presentation (30%) |
| Restricted admission | yes |
| Further information | central organization by the Area Marketing details see homepage of the chair |
Examiner Performing lecturer |  | Prof. Dr. Florian Kraus Prof. Dr. Florian Kraus |
| Frequency of offering | Spring semester & fall semester |
| Duration of module | 1 semester |
| Range of application | M.Sc. MMM, M.Sc. Bus. Edu. |
| Preliminary course work | – |
| Program-specific Competency Goals | CG 1, CG 4 |