MKT 740: Research Seminar

The seminar introduces students to academic work and therefore provides the basis for writing a master thesis in the field of marketing. Students individually prepare a written paper covering a current research topic and present their research findings in class.

Learning outcomes
Students will get acquainted with basic research techniques and will learn how to organize and structure their research. Furthermore, students will be introduced to presentation techniques.

Necessary prerequisites

Recommended prerequisites

Forms of teaching and learningContact hoursIndependent study time
Seminar2 SWS15 SWS
ECTS credits6
Graded yes
LanguageGerman, English
Form of assessmentWritten paper (70%, scope depends on the assigned topic), presentation (30%)
Restricted admissionyes
Further informationcentral organization by the Area Marketing
details see homepage of the chair
Performing lecturer
Prof. Dr. Florian Kraus
Prof. Dr. Florian Kraus
Frequency of offeringSpring semester & fall semester
Duration of module 1 semester
Range of applicationM.Sc. MMM, M.Sc. Bus. Edu.
Preliminary course work
Program-specific Competency GoalsCG 1, CG 4