AOM Annual Meeting 2025

From July 25–29, 2025, our team took part in the 85th Annual Meeting of the Academy of Management (AOM) in Copenhagen, Denmark. Christoph Bode, Ruth Schültken, Myrna Hantke, and Tobias Fechner attended the conference and presented two of the chairs’ most recent research papers.

The first contribution, “The Influence of Social and Environmental Framing on Buyers’ Attitudes and Purchase Intentions,” co-authored by Ruth Schültken and Christoph Bode, examines how sustainability issues framed as „social“ or „environmental“ influence buyers' attitudes and purchase intentions, finding significant differences based on framing.

The second paper, “Creating Competitive Dynamics in Software Sourcing: The Role of Requirement Specifications,” co-authored by Myrna Hantke, Tobias Fechner, and Christoph Bode,  investigates how attributes of software requirement specifications, such as complexity and flexibility, shape supplier participation and competitiveness through analysis of 453 sourcing projects.