OPM/
Wir freuen uns sehr Prof. Dr. Jörg Claussen, Ludwig-Maximilians-Universität München, auf Einladung von Herrn Prof. Dr. Jens Förderer im Rahmen des CDSB-Seminars begrüßen zu dürfen.
Herr Prof. Dr. Jörg Claussen, Ludwig-Maximilians-Universität München, wird einen Vortrag zum Thema " Platform Flexibility and Complement Quality (Michael Batikas, Carmelo Cennamo, Jörg Claussen, Tim Meyer)“halten.
Der Vortrag findet am Mittwoch, den 17.09., von 12:30 bis 13:30 Uhr im Raum O 142 statt.
Abstract
Platforms can react more flexibly to high demand than traditional organizations because increasing demand on platforms attracts new complementors, which can match this demand by providing additional supply. In this paper, we study the potentially negative long-term consequences of such platform flexibility. Drawing on Airbnb as our context, we find that additional complementors entering in high-demand periods provide less attractive complements and exert lower effort.
Customers who transact with such complementors are more likely to exit the platform. Moreover, lower-quality complements entering in high-demand periods appear to remain active beyond these high-demand periods, ultimately downgrading the overall platform quality in the longer run. Thus, short-term benefits from platform flexibility come at the expense of long-term downsides from lower complementor quality.
Speaker Bio
Jörg Claussen is professor of Strategic Organization Design at the LMU Munich School of Management and a part-time professor (WSR) in the Department of Strategy and Innovation at Copenhagen Business School. His research interests include questions relating to the strategy and organization of platform markets. He mainly conducts large-scale empirical research and obtains many of the data sets through data crawling. His research has been published in leading journals such as Information Systems Research, Management Science, or Strategic Management Journal.