On Tuesday, 30 April 2024, we were honoured to welcome Mr. Vincent Brucker, who delivered a guest lecture on brand strategy and brand management with the title “One of our most valuable assets – the ZEISS brand”

We were delighted to welcome Mr. Brucker, Head of Brand Management a.i. at the ZEISS Group and member of our Institute for Market-Oriented Management, to give a presentation on brand strategy and brand management. He shared some really interesting insights and examples from corporate practice. The guest lecture took place on Tuesday, 30 April 2024 as part of our introductory event 'Marketing I' for Bachelor students in the Department of Business Administration.

We would like to thank you for all the great insights and the inspiring discussion at the end of the event!

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Further news

Preisträgerinnen und Jury Mitglieder stehen vor einem Gebäude

Credit: Stadt Mannheim

Dr. Aline Lanzrath wins Julie Bassermann Award 2025

Dr. Aline Lanzrath, a habilitation candidate at our Chair of Business-to-Business Marketing, Sales & Pricing at the University of Mannheim, has been awarded the Julie Bassermann Award for her research on the gender gap and women in B2B sales.

Zwei Unternehmensvertreter und der Vorlesungs-Organisator

Credit: Sebastian Junker

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Rittersaal mit prunkvoller Decke und den Referent:innen am Pult

Credit: Rebecca Boritzki

Recap of the IMU Spring Conference 2025

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Unser Kollege steht vor einem AMA Banner

Credit: Florian Holz

Winter AMA Conference in Phoenix

Last week, our colleague Florian Holz attended the 2025 AMA Winter Conference of the American Marketing Association in Phoenix, Arizona to presented his research project „How to Succeed in the Public Sector? Understanding Sales Strategies and Structures for Selling to Government Customers”.

Guest lecture on 30.04.2024: The ZEISS Brand – One of our most valuable assets

Further news

Chair of Business-to-Business Marketing, Sales & Pricing, Prof. Dr. Dr. h.c. mult. Christian Homburg

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