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IMU Spring Conference | March 20, 2025 in Mannheim

The countdown is on! Register now for the IMU Spring Conference and benefit from the early bird discount! Exciting presentations on the topic of “Hyperpersonalization in Marketing and Sales” are waiting for you!

The directors of the Institute for Market-Oriented Management (IMU) at the University of Mannheim Prof. Dr. Sabine Kuester, Prof. Dr. Dr. h.c. mult. Christian Homburg and Prof. Dr. Florian Kraus cordially invite you to this year's spring conference on March 20, 2025 from 9:30 a.m. at the Mannheim Baroque Palace. Under the title “Redefining Customer Relationships – Focusing on Hyperpersonalization”, you can expect fascinating insights from science and practice.

The experts speaking on this topic include:

  •  Prof. Dr. Matthias Gouthier, Professor of Marketing Digital Services, University of Koblenz
  •  Anja Stolz, CMO R+V, Member of the Management Board, R+V Direktversicherung
  •  Katrin Jöst, Head of Corporate Marketing, Trumpf
  •  Dr. Michael Tal, CEO and founder of Omnipeak
  •  Liesel Klokkers, Senior Director Solution Engineering, Salesforce

Join us and register now! Click here to register.

Further information on the agenda and the experts can be found in the flyer below.

Flyer IMU Conference 2025

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