MKT 730: Research Seminar

The seminar introduces students to academic work related to current topics and challenges regarding relevant and interesting issues in marketing.

Learning outcomes
Participation in the seminar will enable students to independently explore a research topic by compiling and discussing both theoretical foundations and empirical studies in a written paper. Students will get acquainted with basic literature research techniques and will learn how to organize and structure their research. Furthermore, students will be introduced to presentation techniques and how to present their research findings.

Necessary prerequisites

Recommended prerequisites

Forms of teaching and learningContact hoursIndependent study time
Seminar2 SWS15 SWS
ECTS credits6
Graded yes
LanguageGerman, English
Form of assessmentWritten paper (70%), presentation (30%)
Restricted admissionyes
Further informationWebsite of the chair
Performing lecturer
Prof. Dr. Sabine Kuester
Prof. Dr. Sabine Kuester, Dr. Elisa Konya-Baumbach
Frequency of offeringSpring semester & fall semester
Duration of module 1 semester
Range of applicationM.Sc. MMM, M.Sc. Bus. Edu.
Preliminary course work
Program-specific Competency GoalsCG 1, CG 4
Course outlineDetailed information about the course can be found in the course syllabus on the chair's website.