Monetizing Corporate Data: An Overview of Existing Approaches and Challenges

Data is increasingly evolving into a key factor for building sustainable competitive advantages.

In their article “Monetizing Corporate Data. An Overview of Existing Approaches and Challenges,” Pauline van Rüth and Andreas Hamann, doctoral student at the Chair of Quantitative Marketing, provide an overview of existing approaches to monetizing corporate data and the associated challenges.

They present both internal and external monetization opportunities and derive concrete recommendations for managers on how to successfully transition toward more data‑driven business models.

Further Readings

• You can read the full article here.