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IMU Spring Conference 2024: Artificial intelligence in marketing and sales

Register now and secure the early bird discount! We are looking forward to exciting presentations on the topic of “Artificial intelligence in marketing and sales”!

Research Insight 087: Trade-offs between price and sustainability in B2B purchasing decisions

Homburg Ch./ Huang G./ Lanzrath A.

Bundesverband Direktvertrieb Germany – Science Award

Dr. Aline Lanzrath wins the Science Award of the Bundesverband für Direktvertrieb Germany.

Inspiring Workshop with ADM

Thank you to all students for participating in this exciting workshop with ADM!

IMU Research for Practice Award 2024

Call for applications for the IMU Research for Practice Award 2024 for excellent marketing, sales, and market-oriented management dissertations! We are looking forward to all submissions until November 30th, 2023. www.bwl.uni-mannheim.de/imu/award/ More information