News

On Tuesday, 30 April 2024, we were honoured to welcome Mr. Vincent Brucker, who delivered a guest lecture on brand strategy and brand management with the title “One of our most valuable assets – the ZEISS brand”

Our colleague Dr. Aline Lanzrath, currently working as a postdoctoral researcher at the Chair of Business-to-Business Marketing, Sales & Pricing at the University of Mannheim, has been awarded the Südwestmetall Sponsorship Award 2024 for her dissertation titled “Talent and Diversity Management in ...

QS-Ranking: University of Mannheim among the leaders in the QS World University Ranking 2024! Top 1 in the field of 'Management' and among the top 4 in the category “Social Sciences and Management” in Germany.

“Artificial intelligence in marketing and sales” was the theme of this year's spring conference of the Institute for Market-Oriented Management (IMU). The conference, which was attended by around 200 people, focused on the lively exchange between practice and science.

On March 14, 2024, the Mannheim Institute for Market-Oriented Management (IMU) hosted its annual spring conference on the topic of “Artificial Intelligence in Marketing and Sales”. The focus was on a lively exchange between practice and science.