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Team
Chair Holder
Prof. Dr. Dr. h.c. mult. Christian Homburg
Office
Beate Scherer
Assistant Professors
Aline Lanzrath
Academic Staff Members
Alin Schröder
Stefan Hartmann
Florian Holz
Guzi Huang
Sebastian Junker
Maximilian Knapp
Janina Riether
Robin Wagner-Fabisch
Visiting Professors
Wayne Hoyer
Bryan Lukas
Alumni
Teaching
Course Offerings
Bachelor Courses
MKT 301 Marketing I
Marketing for Business Minors
MKT 351 Marketing Management Decisions
Master Courses
MKT 501 Price and Product Management
MKT 615 Sales Management
MKT 661 Consumer Behavior
MKT 710 Research Seminar
Doctoral Courses
MKT 901 Designing Marketing Research Projects
Academic Research and Writing
Bachelor's Thesis
Seminar Paper
Master's Thesis
Teaching Principles
Doctoral studies at the chair
Doctoral studies – Chair of Prof. Homburg
University of Mannheim
The city of Mannheim
Research
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Books
Marketingmanagement
Grundlagen des Marketingmanagements
Übungsbuch Marketingmanagement
Marketing Management: A Contemporary Perspective
Gabler Lexikon Marketing
Kundenzufriedenheit
Handbuch Kundenbindungsmanagement
Handbuch Vertriebsmanagement
Handbuch Marktforschung
Preismanagement auf Business-to-Business-Märkten
Handbook of Market Research
Sales Excellence
Der kundenorientierte Mitarbeiter
Kundenorientierung mit System
Marktorientiertes Kostenmanagement
Quantitative Betriebswirtschaftslehre
Die Kausalanalyse
Kundennähe von Industriegüterunternehmen
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Homburg
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IMU Research Insight 075: Reducing the Unfavorable Effects of Wage Inequality through Corporate Philanthropy
Prof. Dr. Dr. h.c. mult. Christian Homburg Dr. Boas Bamberger
HORIZONT Award 2021 | Best Dissertation
On Wednesday, 13 October, Dr. Robin-Christopher Ruhnau, assistant professor at our chair, was awarded with the HORIZONT award 2021 for the best dissertation in marketing.
Alfred Gerardi Memorial Award (AGGP) 2021 | Best Dissertation
Congratulations to Dr. Robin-Christopher Ruhnau, assistant professor at our chair, for winning this year’s Alfred Gerardi Memorial Award (AGGP) by the German Dialog Marketing Association (DDV).
FAZ Economists Ranking: Professor Homburg is the most influential economist at the University of Mannheim
Professor Dr. Dr. h.c. mult. Christian Homburg, from the Chair of B2B Marketing, Sales, and Pricing at the University of Mannheim, is one of the most influential academics in the FAZ Economists Ranking 2021 (Top 10). However, Professor Homburg is not an ordinary economist but one of the most ...
Photo credit: Fotostudio Thomas
Dr. Robin-Christopher Ruhnau receives the Karin-Islinger-Award
The Mannheim scientist and post-doctoral researcher Dr. Robin-Christopher Ruhnau receives the Karin-Islinger- Award for his dissertation on “Customer Recovery Management.”
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