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Credit: Wirtschaftswoche

WirtschaftsWoche: “War for talents” in sales

Interesting article about the “war for talent” in (B2B) sales: Fewer professionals want to work in sales. What is needed is a change of image – and a better approach to women.

Credit: JPSSM, Routledge

New Publication in the Journal of Personal Selling & Sales Management

Congratulations to Dr. Aline Lanzrath, Prof. Christian Homburg and Prof. Robin-Christopher Ruhnau!

Credit: JPSSM, Routledge

New Publication in the Journal of Personal Selling & Sales Management

Congratulations to Dr. Maximilian Knapp, Prof. Christian Homburg and Dr. Robin Wagner-Fabisch!

New Publication in the Journal of the Academy of Marketing Science

Congratulations to Dr. Aline Lanzrath, Prof. Christian Homburg and Prof. Robin-Christopher Ruhnau!

IMU Spring Conference 2024: Artificial intelligence in marketing and sales

Register now and secure the early bird discount! We are looking forward to exciting presentations on the topic of “Artificial intelligence in marketing and sales”!