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Team
Chair Holder
Prof. Dr. Dr. h.c. mult. Christian Homburg
Office
Beate Scherer
Assistant Professors
Aline Lanzrath
Academic Staff Members
Matthias Kleinermann
Nicola Weber
Alicia Pett
Alin Schröder
Stefan Hartmann
Florian Holz
Guzi Huang
Sebastian Junker
Rebecca Boritzki
Dr. Janina Riether
Visiting Professors
Wayne Hoyer
Bryan Lukas
Alumni
Teaching
Course Offerings
Bachelor Courses
MKT 301 Marketing I
Marketing for Business Minors
MKT 351 Marketing Management Decisions
Master Courses
MKT 501 Price and Product Management
MKT 615 Sales Management
MKT 661 Consumer Behavior
MKT 710 Research Seminar
Doctoral Courses
MKT 901 Designing Marketing Research Projects
Academic Research and Writing
Bachelor's Thesis
Seminar Paper
Master's Thesis
Teaching Principles
Doctoral Studies at the Chair
Doctoral studies – Chair of Prof. Homburg
University of Mannheim
The city of Mannheim
Career after the PhD
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Awards
Books
Marketingmanagement
Grundlagen des Marketingmanagements
Übungsbuch Marketingmanagement
Marketing Management: A Contemporary Perspective
Gabler Lexikon Marketing
Kundenzufriedenheit
Handbuch Kundenbindungsmanagement
Handbuch Vertriebsmanagement
Handbuch Marktforschung
Preismanagement auf Business-to-Business-Märkten
Handbook of Market Research
Sales Excellence
Der kundenorientierte Mitarbeiter
Kundenorientierung mit System
Marktorientiertes Kostenmanagement
Quantitative Betriebswirtschaftslehre
Die Kausalanalyse
Kundennähe von Industriegüterunternehmen
Business
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Slides – Information event Area Marketing & Sales for MMM students
We were very pleased about the large attendance at the information event of the Area Marketing & Sales and our subsequent get-together. Please find attached the presentation with all relevant information. If you have any questions, please contact Alin Schröder. We wish you a good start into the ...
Dr. Eli Jones Award for Long-Term Impact – Summer AMA San Francisco
Prof. Christian Homburg, Prof. Martin Klarmann and Dr. Michael Müller received the Dr. Eli Jones Award for Long-Term Impact at the AMA Summer Academic Conference.
Credit: Anna Logue
Seminar paper topics HWS 2023
Apply now for our seminar paper topics in HWS 2023!
2023 AMA Summer Academic Conference in San Francisco
Congratulations to our PhD student Janina Riether for receiving two “Best in Track Paper” awards.
Credit: Silas Stein
Karin Islinger Award for young researchers
Congratulations to Dr. Aline Lanzrath!
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