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Information for ...
Information for ...
Researchers and Teachers
Prof. Dr. Dr. h.c. mult. Christian Homburg
Academic Staff Members
Dr. Maximilian Knapp
MKT 301 Marketing I
Marketing for Business Minors
MKT 351 Marketing Management Decisions
MKT 501 Price and Product Management
MKT 615 Sales Management
MKT 661 Consumer Behavior
MKT 710 Research Seminar
MKT 901 Designing Marketing Research Projects
Academic Research and Writing
Doctoral Studies at the Chair
Doctoral studies – Chair of Prof. Homburg
University of Mannheim
The city of Mannheim
Career after the PhD
Grundlagen des Marketingmanagements
Marketing Management: A Contemporary Perspective
Gabler Lexikon Marketing
Preismanagement auf Business-to-Business-Märkten
Handbook of Market Research
Der kundenorientierte Mitarbeiter
Kundenorientierung mit System
Kundennähe von Industriegüterunternehmen
Area Marketing & Sales
IMU Research for Practice Award 2023
Call for applications for the IMU Research for Practice Award 2023 for excellent marketing, sales, and market-oriented management dissertations! We are looking forward to all submissions until November 30th, 2022. The award is sponsored by the R+V Versicherung AG. ...
Alfred Gerardi Memorial Award (AGGP) 2022 | Best Dissertation
Congratulations to Dr. Tischer, former PhD student at our chair, for winning this year's Alfred Gerardi Memorial Award (AGGP) of the German Dialogue Marketing Association (DDV) for the best dissertation.
Credit: Jula Jacob
Information Session Area Marketing & Sales for MMM Students
On Thursday, 8 September 2022, 3:30 – 4:15 pm, the chair of Business-to-Business Marketing, Sales & Pricing will inform MMM students about its course portfolio at the start of the semester in room O 145. In a joint presentation, the chair holders of the Area Marketing & Sales will introduce ...
Workshop Accenture Strategy – Automotive in the Metaverse
Accenture Strategy is hosting an exciting workshop on “Automotive in the Metaverse” on the 13th of October 2022. Participants will have the opportunity to gain insights into Accenture Strategy Consulting and test their consulting skills by working on a cutting-edge strategic case study. In ...
Honoured with the Marvin Jolson Award – honorable mention 2022!
Congratulations to Prof. Dr. Dr. h.c. mult. Christian Homburg, Dr Theresa Schyma (b. Morguet), and Prof. Dr Sebastian Hohenberg.
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