IMU Research for Practice Award 2023
Call for applications for the IMU Research for Practice Award 2023 for excellent marketing, sales, and market-oriented management dissertations! We are looking forward to all submissions until November 30th, 2022. The award is sponsored by the R+V Versicherung AG.  ...
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Alfred Gerardi Memorial Award (AGGP) 2022 | Best Dissertation
Congratulations to Dr. Tischer, former PhD student at our chair, for winning this year's Alfred Gerardi Memorial Award (AGGP) of the German Dialogue Marketing Association (DDV) for the best dissertation.
Information Session Area Marketing & Sales for MMM Students
On Thursday, 8 September 2022, 3:30 – 4:15 pm, the chair of Business-to-Business Marketing, Sales & Pricing will inform MMM students about its course portfolio at the start of the semester in room O 145. In a joint presentation, the chair holders of the Area Marketing & Sales will introduce ...
Workshop Accenture Strategy – Automotive in the Metaverse
Accenture Strategy is hosting an exciting workshop on “Automotive in the Metaverse” on the 13th of October 2022. Participants will have the opportunity to gain insights into Accenture Strategy Consulting and test their consulting skills by working on a cutting-edge strategic case study.  In ...
Honoured with the Marvin Jolson Award – honorable mention 2022!
Congratulations to Prof. Dr. Dr. h.c. mult. Christian Homburg, Dr Theresa Schyma (b. Morguet), and Prof. Dr Sebastian Hohenberg.