News

Homburg, Ch./Wagner-Fabisch, R./Vomberg, A.

Sales commonly use both team and individual incentives, but the effects of applying them together on collaboration are not well understood. This creates a “coopetitive” environment, where collaboration and competition coexist.

Prof. Homburg wins the IMTC Management Impact Award 2023 in Paris.

Professor Homburg, owner of the Chair of B2B Marketing, Sales & Pricing | Prof. Homburg at the University of Mannheim, is one of the most leading Professors in the academic marketing and management world. In the current author productivity ranking by the AMA – American Marketing Association, Prof. ...

Customer Journey Management is gaining more and more momentum due to a tremendously chaning business-to-business landscape.