News

New Publication in the Journal of the Academy of Marketing Science

Congratulations to Dr. Aline Lanzrath, Prof. Christian Homburg and Prof. Robin-Christopher Ruhnau!

IMU Spring Conference 2024: Artificial intelligence in marketing and sales

Register now and secure the early bird discount! We are looking forward to exciting presentations on the topic of “Artificial intelligence in marketing and sales”!

Research Insight 087: Trade-offs between price and sustainability in B2B purchasing decisions

Homburg Ch./ Huang G./ Lanzrath A.

Bundesverband Direktvertrieb Germany – Science Award

Dr. Aline Lanzrath wins the Science Award of the Bundesverband für Direktvertrieb Germany.

Inspiring Workshop with ADM

Thank you to all students for participating in this exciting workshop with ADM!