WirtschaftsWoche: “War for talents” in sales

Interesting article about the “war for talent” in (B2B) sales: Fewer professionals want to work in sales. What is needed is a change of image – and a better approach to women.

Many thanks to WirtschaftsWoche, Germany's leading business magazine, for publishing an article on “Winning the war for talents” by Dr. Aline Lanzrath, Prof. Robin-Christopher Ruhnau and Prof. Christian Homburg.

The article is dedicated to the key findings in research and highlights the decisive measures that those involved in the fields of education, employer branding, recruiting and sales management need to take in order to combat the negative image of sales, dispel public prejudice and ultimately create an attractive career path.

Read the full article here (only available in German): Vertrieb: Die neue No-go-Area für Fachkräfte (