News

New Publication in the Journal of the Academy of Marketing Science

Customer Journey Management is gaining more and more momentum due to a tremendously chaning business-to-business landscape.

Credit: Fotostudio Thomas

Willkommen am Lehrstuhl von Prof. Homburg

Vom Master in Management startet Alin Schröder direkt mit der Promotion an unserem Lehrstuhl.

Young Scholar Research Competition Award

Congratulations to our doctoral candidate Aline Lanzrath and our Alumni Prof. Robin-Christopher Ruhnau for receiving the Young Scholar Research Competition Award (Finalist)!

2023 AMA Winter Academic Conference in Nashville

Congratulations to our doctoral candidate Aline Lanzrath for receiving the Doctoral Dissertation Award (Runner Up)!

IMU Research Insight 082: Price Negotiations in B2B Markets

Homburg, Ch./Hartmann, S./Ruhnau, R.