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Wolfgang Ritter Prize 2022 for the best dissertation

Congratulations to Dr. Boas Bamberger, former PhD student at the Chair of B2B Marketing, Sales & Pricing | Prof. Homburg, University of Mannheim, for being awarded the Wolfgang Ritter Prize 2022. Within his dissertation, Mr Bamberger investigates the extent to which wage inequality weakens ...

New Publication in the Journal of the Academy of Marketing Science

The digital transformation of marketing requires the development of new digital marketing capabilities to remain competitive in the long term.

Credit: Fotostudio Thomas

Dr. Boas Bamberger awarded with the Südwestmetall-Prize

Dr. Boas Bamberger receives prize for dissertation project at the University of Mannheim

IMU Spring Conference 2022 – Thank you very much!

On 31 March 2022, the Mannheim Institute for Market-Oriented Management (IMU) invited participants to its annual spring conference with the theme “Marketing and Sales in the Sign of Sustainability”. The focus was on a lively exchange between practice and science. Scientists and managers from ...

IMU Research Insight 075: Reducing the Unfavorable Effects of Wage Inequality through Corporate Philanthropy

Prof. Dr. Dr. h.c. mult. Christian Homburg Dr. Boas Bamberger