Author Premier AMA Productivity Ranking

Professor Homburg, owner of the Chair of B2B Marketing, Sales & Pricing | Prof. Homburg at the University of Mannheim, is one of the most leading Professors in the academic marketing and management world.

In the current author productivity ranking by the AMA – American Marketing Association, Prof. Homburg is ranked within the 10 most productive authors of Premier AMA Marketing Journals and within the 20 most productive authors in general Premier Marketing Journals. Congratulations!

What makes Professor Homburg's research so successful? Professor Homburg's research topics are practical, innovative and future-oriented. In current projects, for example, he is working on the role of immersive technologies in marketing and sales and the effects of wage inequality on corporate success.

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