Earlier this year, Prof. Dr. Dr. h.c. mult. Christian Homburg was awarded with the IMTC Managerial Impact Award at the International Marketing Trends Conference in Paris.

The IMTC award is intended for scholars who have distinguished themselves in their academic work in the field of marketing and integrating both the academic and professional worlds in their work.

With 40 publications in the three leading marketing journals (Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research) and numerous textbooks, Prof. Homburg has built a research portfolio that makes him one of the leading management professors and most productive scholars in the marketing discipline.

Current research projects of his chair you find here: Research Insights