News

On Thursday, 8 September 2022, 3:30 – 4:15 pm, the chair of Business-to-Business Marketing, Sales & Pricing will inform MMM students about its course portfolio at the start of the semester in room O 145. In a joint presentation, the chair holders of the Area Marketing & Sales will introduce ...

Accenture Strategy is hosting an exciting workshop on “Automotive in the Metaverse” on the 13th of October 2022. Participants will have the opportunity to gain insights into Accenture Strategy Consulting and test their consulting skills by working on a cutting-edge strategic case study.  In ...

Congratulations to Prof. Dr. Dr. h.c. mult. Christian Homburg, Dr Theresa Schyma (b. Morguet), and Prof. Dr Sebastian Hohenberg.

Our seminar topics for the autumn/winter semester 2022/23 are online!

My name is Guzi Huang and I started my PhD journey at the Chair of Prof. Homburg after completing my master’s at the University of Mannheim in October 2021. People who don’t know much about marketing might wonder why anyone would do a PhD for marketing at all. Once upon a time, I myself also held ...