Dr. Maren Rottler
Habilitandin am Lehrstuhl für Allgemeine Betriebswirtschaftslehre, Public & Nonprofit Management
Forschungsschwerpunkte
- Strategisches Fundraising
- Diversitätsmanagement
- Prosoziales Verhalten
- Soziale Wahrnehmung und Evaluation
Lebenslauf
| Since 2021 | Research group member at the institute for SME Research (ifm) |
| Since 2021 | Postdoc at the Chair of Business Administration, Public & Nonprofit Management, University of Mannheim |
| 2016–2021 | Promotion for Dr. rer. pol. at the Chair of Business Administration, Public and Nonprofit Management, University of Mannheim, Prof. Dr. Bernd Helmig |
| 2019 | Academic visitor at the University of Oxford, Said Buisness School, Oxford, England |
Ausgewählte Publikationen
- Helmig, B. und Rottler, M. (2022). Fundraising und Hochschul-Fundraising – Grundlagen, Literaturüberblick und Erfolgsfaktoren. In Hochschul-Fundraising (S. 41–47). Bonn: Deutscher Hochschulverband.
- Rottler, M. (2021). On remote and on-site participative funding mechanisms: using the example of reward-based crowdfunding and pay-what-your-want. Dissertation, . Mannheim.
- Gross, H. P., Rottler, M. und Wallmeier, F. (2020). The influence of external reference price strategies in a“nonprofit arts organization's „Pay-what-you-want” setting. Journal of Philanthropy and Marketing, 26, 1–13.