MAN 301: Strategic and International Management

In the lecture MAN 301, basic theories, research results and current topics from the fields of strategic and international management will be mediated. An understanding of basic functions of management will be developed and the necessary steps/instruments of a strategy development process are presented to the students. Furthermore, topics like corporate social responsibility, internationalization strategies as well as fundamental aspects of global value chain management will be treated.

Learning outcomes
Students will develop a fundamental understanding of the challenges and complexity of problems related to strategic management issues. They also will learn about potential solutions to strategic corporate problems.
Students will get introduced to central challenges related to global value chain management
Students will develop an understanding and get to apply central concepts/instruments of strategic and international management.

Necessary prerequisites

Recommended prerequisites

Forms of teaching and learningContact hoursIndependent study time
Lecture2 SWS7 SWS
Exercise class2 SWS6 SWS
ECTS credits6
Graded yes
Form of assessmentWritten exam (90 min)
Restricted admissionno
Further informationRegistration for exercise classes on ILIAS portal
Performing lecturer
Prof. Dr. Michael Woywode
Prof. Dr. Michael Woywode / Prof. Dr. Matthias Brauer
Frequency of offeringFall semester
Duration of module 1 semester
Range of applicationB.Sc. BWL
Preliminary course work
Program-specific Competency GoalsCG 1, CG 2, CG 4
  • Gamble, Peteraf, Strickland, & Thompson (2018). Crafting and executing strategy: Concepts and cases. 21st edition.
  • Hill (2014). International business: Competing in the global marketplace. 10th edition.
  • Peng (2013). Global Strategic Management. 3rd edition.
Course outline
  • Course introduction
  • Strategic management: Bounded rationality and administrative man
  • Microfoundations of strategy: Biases, heuristics, and self-management
  • Business strategy: Vision, mission, objectives
  • Families setting business strategy: Family firms & Hidden Champions
  • External and internal analysis
  • Competitive strategies
  • Corporate Strategy I: Managing a group of businesses
  • Corporate Strategy II: Managing corporate growth
  • Global Strategy I: Entry strategies
  • Global Strategy II: Managing MNEs
  • Digital Strategy
  • Strategy Implementation
  • Q&A Session