MAN 301: Strategic and International Management

Contents
In the lecture MAN 301, basic theories, research results and current topics from the fields of strategic and international management will be mediated. An understanding of basic functions of management will be developed and the necessary steps/instruments of a strategy development process are presented to the students. Furthermore, topics like corporate social responsibility, internationalization strategies as well as fundamental aspects of global value chain management will be treated.

Learning outcomes
Students will develop a fundamental understanding of the challenges and complexity of problems related to strategic management issues. They also will learn about potential solutions to strategic corporate problems.
Students will get introduced to central challenges related to global value chain management
Students will develop an understanding and get to apply central concepts/instruments of strategic and international management.

Necessary prerequisites
–

Recommended prerequisites
–

Forms of teaching and learning	Contact hours	Independent study time
Lecture	2 SWS	7 SWS
Exercise class	2 SWS	6 SWS

ECTS credits	6
Graded	yes
Workload	180h
Language	English
Form of assessment	Written exam (90 min)
Restricted admission	no
Further information	Registration for exercise classes on ILIAS portal

Examiner

Performing lecturer

Prof. Dr. Michael Woywode

Prof. Dr. Michael Woywode / Prof. Dr. Matthias Brauer

Frequency of offering	Fall semester
Duration of module	1 semester
Range of application	B.Sc. Bus. Adm.
Preliminary course work	–
Program-specific Competency Goals	CG 1, CG 2, CG 4
Literature	Gamble, Peteraf, Strickland, & Thompson (2018). Crafting and executing strategy: Concepts and cases. 21st edition. Hill (2014). International business: Competing in the global marketplace. 10th edition. Peng (2013). Global Strategic Management. 3rd edition.
Course outline	Course introduction Strategic management: Bounded rationality and administrative man Microfoundations of strategy: Biases, heuristics, and self-management Business strategy: Vision, mission, objectives Families setting business strategy: Family firms & Hidden Champions External and internal analysis Competitive strategies Corporate Strategy I: Managing a group of businesses Corporate Strategy II: Managing corporate growth Global Strategy I: Entry strategies Global Strategy II: Managing MNEs Digital Strategy Strategy Implementation Q&A Session

MAN 301: Strategic and International Management

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