MAN 631: Creativity and Entrepreneurship in Practice

The course `Creativity and Entrepreneurship in Practice´ introduces concepts of creativity and entrepreneurship and tools to develop business designs and eventually business models. MAN 631 starts at the very grassroots of building a business – with team building, ideation and design thinking. By the end of the course, all student teams will have turned their idea into a pitch deck that will be presented in a real startup pitch setting with a jury including experts from the private equity, legal, consulting and academic world. Thus, all the projects that will be developed in this class are taken seriously and will be developed into real ventures by the end of class – no showcases, simple write-ups whatsoever. You can expect tremendous opportunities for your personal and entrepreneurial development in this class – including growing your network into the German startup scene and beyond. Beware of the following upsides and downsides: The course is tons of fun and highly rewarding but challenging and highly demanding in terms of the team settings and the workload required to build a great venture. If you want the real startup experience with its real ups and downs, MAN 631 is your perfect choice. Please beware that once the team building has been conducted, you cannot leave this class without failing it – just like in a real startup setting when you let your team down.
What you can expect from us is dedicated and continuous feedback to advance your projects, intros to MCEI partners who can help you grow and a fun and rewarding atmosphere to create something new in class. Do not miss out on our Start-up Lounges and Founder Talks throughout the semester to maximize your Start-up experience.
Side note on choosing MAN 631 vs. alternatives (i.e., when not to choose MAN 631):

  • If you already have a team and an advanced business idea, you may contact us regarding our other support schemes. You are probably too advanced for MAN 631.
  • If you expect a more traditional lecture setting, join MAN 630 Introduction to Entrepreneurship.

Learning outcomes
By the end of the module students will have...

  • explored and developed their own entrepreneurial creativity.
  • their own startup team.
  • an advanced startup idea that tackles a real customer need.
  • a pitch deck and business plan on their startup idea for following up on the project.
  • presented and defended the concept of their project in front of an expert jury.
  • gained financing opportunities to pursue their venture (depending on performance).
  • gained lots of feedback on their personal and professional development in real life settings.
  • developed skills and abilities that can be applied to improve their effectiveness in the rest of their studies and in their lives – including team building skills.

Necessary prerequisites

Recommended prerequisites
MAN 630 or MAN 632

Forms of teaching and learningContact hoursIndependent study time
Lecture2 SWS10 SWS
Exercise class1 SWS4 SWS
ECTS credits6
Graded yes
Form of assessmentPitch presentations (35%), reporting (35%), written exam (30 min, 20%), peer evaluation (10%)
Restricted admissionno
Further Obligatory registration in the kick-off meeting (see course website)
Performing lecturer
Prof. Dr. Michael Woywode
Nora Zybura, Dr. Bettina Müller, Thomas Hipp
Frequency of offeringFall semester
Duration of module 1 semester
Range of applicationM.Sc. MMM, M.Sc. WiPäd, M.Sc. VWL, M.Sc. Wirt. Inf., LL.M., MAKUWI
Preliminary course work
Program-specific Competency GoalsCG 1, CG 2
LiteraturePlease find readings on the MAN 631 course website:
Course outlinePlease find further information on course outline and content on the MAN 631 course website: