MAN 631: Creativity and Entrepreneurship in Practice

The course `Creativity and Entrepreneurship in Practice´ introduces concepts of creativity and entrepreneurship and tools to develop business designs and eventually business models. The course starts at the very grassroots of building a business – with team building, ideation and design thinking. By the end of the course, all student teams will have tested their ideas in the real world and gotten to pitch them in front of an experienced jury. Thus, all the projects in this class are taken seriously and will have developed into early-stage ventures by the end of class.
This course presents tremendous opportunities for personal and entrepreneurial development – including growing a network into the German startup scene. Accordingly, it comes with both up- and downsides: The course is tons of fun and very rewarding, but challenging and highly demanding in terms of the team settings and the workload required to build a great venture. Thus, the course is a great choice for students who are keen on a real startup experience with all the ups and downs it involves. Please beware that once the team building has been conducted, it is not possible to leave this class without failing it – just like in a real startup setting when you let your team down. Students who prefer a more traditional lecture setting, are recommended to join MAN 630 'Introduction to Entrepreneurship' instead.
By joining MAN 631, students can expect dedicated and continuous feedback to advance their projects, introductions to MCEI partners who can help them grow, and a fun and rewarding atmosphere to create something new in class. The course fromat is complemented by MCEI's Start-up Lounges and Founder Talks throughout the semester to maximize a real startup experience.

Learning outcomes
By the end of the module students will have ...

  • explored and developed their own entrepreneurial creativity.
  • discovered tools to systematically tackle new entrepreneurial ideas.
  • developed an advanced startup idea that tackles a real customer need.
  • created a pitch deck and business plan for their startup idea.
  • presented and defended the concept of their project in front of an expert jury.
  • gained lots of feedback on their personal and professional development in real life settings.
  • developed skills and abilities that can be applied to improve their effectiveness in the rest of their studies and professional lives – including teamwork skills.

Necessary prerequisites

Recommended prerequisites
MAN 630 or MAN 632

Forms of teaching and learningContact hoursIndependent study time
Lecture2 SWS10 SWS
Exercise class1 SWS4 SWS
ECTS credits6
Graded yes
Form of assessmentPitch presentations (35%), reporting (35%), written exam (30 min, 20%), peer evaluation (10%)
Restricted admissionno
Further Obligatory registration in the kick-off meeting (see course website)
Performing lecturer
Michael Woywode hat leicht gewellte, etwas längere dunkle Haare. Er trägt ein helles Hemd, eine hellblaue Krawatte und ein blaues Jacket.
Prof. Dr. Michael Woywode
Erika Ni
Frequency of offeringFall semester
Duration of module 1 semester
Range of applicationM.Sc. MMM, M.Sc. WiPäd, M.Sc. VWL, M.Sc. Wirt. Inf., LL.M., MAKUWI
Preliminary course work
Program-specific Competency GoalsCG 1, CG 2
LiteraturePlease find readings on the MAN 631 course website:
Course outlinePlease find further information on the course outline and content on the MAN 631 course website: