DE / EN

MAN 632: Advanced Entrepreneurship

Contents
Successful entrepreneurs pursue new business opportunities in a pioneering way. They significantly contribute to innovation, growth and employment generation. Meet top entrepreneurs who share their experience and insights in MAN 632 and explore their entrepreneurial challenges in real-life case studies.
The course takes a four-pronged approach:

  • We bring distinguished entrepreneurs to class who share their insights, lessons learned and advice on how to build and grow a business from a Business-to-Consumer (B2C), Business-to-Business (B2B) and Corporate Entrepreneurship (CE) perspective.
  • We work on real-life case studies with newly developed and most recent Mannheim Business School Cases. You will prepare your results and suggestions, present in Case Study Sessions and deepen your insights by discussing and reflecting your insights with the founders coming to class.
  • We develop tools and concepts based on an underlying strategic perspective to grow the venture. We will address and connect the four focus areas of 1) Team, Culture and Communication, 2) Growth-Oriented Marketing and Strategy, 3) Financing Growth and Exit 4) Corporate Entrepreneurship & Corporate Venturing.
The blend of unique practical insights from top entrepreneurs, discussing concepts on how to advance the business with them, and theoretical insights and tools, will enable you with outstanding skills and a great network. This will support you in advancing your own venture and/or your corporate career in the future. Next to the practical insights and tools, you will also gain fundamental insights into theoretical perspectives on entrepreneurship to prepare your master’s thesis and/ or future research career.

Learning outcomes
By the end of this course students

  • will have gained fundamental insights into both practical and theoretical perspectives on entrepreneurship
  • have learned best practices and gained deep insights from top entrepreneurs
  • will have built a solid entrepreneurial network to advance their own business and careers
  • have gained knowledge on how investors look at new ventures
  • will be acquainted with case study training and elements of problem-based learning (PBL)
  • will have improved their case solving and presentation skills
  • have a solid foundation e.g. for a seminar or master thesis at our chair – especially for the „Inside the Venture“ theses
  • have improved their problem solving capabilities
If you want to develop or advance your own startup project in class: Apply for our course MAN 631 next semester.

Necessary prerequisites

Recommended prerequisites

Contact hoursIndependent study time
Lecture2 SWS10 SWS
Exercise class1 SWS4 SWS
ECTS6
LanguageEnglish
Form of assessmentWritten exam (60 min., 50%), Presentation (40%), Peer Evaluation (10%)
Restricted Admissionyes
Further informationwww.mcei.de/teaching
Examiner
Performing lecturer
Prof. Dr. Michael Woywode
Prof. Dr. Michael Woywode, Nora Zybura, Dr. Bettina Müller
OfferingSpring semester
Duration of module 1 semester
Range of applicationM.Sc. MMM, M.Sc. WiPäd, M.Sc. VWL, M.Sc. Wirt. Inf., MAKUWI
Preliminary course work
Program-specific Competency GoalsCG 1, CG 2, CG 4
Graded yes
LiteraturePlease find required and recommended readings for every session in the MAN 632 course syllabus:
https://www.mcei.de/teaching/graduate/man-632-advanced-entrepreneurship
Course outlinePlease find further information on course outline and content on the MAN 632 course website: https://www.mcei.de/teaching/graduate/man-632-advanced-entrepreneurship