MAN 632: Advanced Entrepreneur­ship

Contents
Successful entrepreneurs pursue new business opportunities in a pioneering way. They significantly contribute to innovation, growth and employment generation. Meet top entrepreneurs who share their experience and insights in MAN 632 and explore their entrepreneurial challenges in real-life case studies.
The course takes a four-pronged approach:

• We bring distinguished entrepreneurs to class who share their insights, lessons learned and advice on how to build and grow a business from a Business-to-Consumer (B2C), Business-to-Business (B2B) and Corporate Entrepreneur­ship (CE) perspective.
• We work on real-life case studies with newly developed and most recent Mannheim Business School Cases. You will prepare your results and suggestions, present in Case Study Sessions and deepen your insights by discussing and reflecting your insights with the founders coming to class.
• We develop tools and concepts based on an underlying strategic perspective to grow the venture. We will address and connect the four focus areas of 1) Team, Culture and Communication, 2) Growth-Oriented Marketing and Strategy, 3) Financing Growth and Exit 4) Corporate Entrepreneur­ship & Corporate Venturing.

The blend of unique practical insights from top entrepreneurs, discussing concepts on how to advance the business with them, and theoretical insights and tools, will enable you with outstanding skills and a great network. This will support you in advancing your own venture and/or your corporate career in the future. Next to the practical insights and tools, you will also gain fundamental insights into theoretical perspectives on entrepreneur­ship to prepare your master’s thesis and/ or future research career.

Learning outcomes
By the end of this course students

• will have gained fundamental insights into both practical and theoretical perspectives on entrepreneur­ship
• have learned best practices and gained deep insights from top entrepreneurs
• will have built a solid entrepreneurial network to advance their own business and careers
• have gained knowledge on how investors look at new ventures
• will be acquainted with case study training and elements of problem-based learning (PBL)
• will have improved their case solving and presentation skills
• have a solid foundation e.g. for a seminar or master thesis at our chair – especially for the „Inside the Venture“ theses
• have improved their problem solving capabilities

If you want to develop or advance your own startup project in class: Apply for our course MAN 631 next semester.

Necessary prerequisites
–

Recommended prerequisites
–

Forms of teaching and learning	Contact hours	Independent study time
Lecture	2 SWS	10 SWS
Exercise class	1 SWS	4 SWS

ECTS credits	6
Graded	yes
Workload	180h
Language	English
Form of assessment	Written exam (60 min, 50%), presentation (40%), peer evaluation (10%)
Restricted admission	no
Further information	www.mcei.de/teaching

Examiner Performing lecturer

Prof. Dr. Michael Woywode Prof. Dr. Michael Woywode, Nora Zybura, Dr. Bettina Müller

Frequency of offering	Spring semester
Duration of module	1 semester
Range of application	M.Sc. MMM, M.Sc. WiPäd, M.Sc. VWL, M.Sc. Wirt. Inf., MAKUWI
Preliminary course work	–
Program-specific Competency Goals	CG 1, CG 2, CG 4
Literature	Please find required and recommended readings for every session in the MAN 632 course syllabus: https://www.mcei.de/teaching/graduate/man-632-advanced-entrepreneurship
Course outline	Please find further information on course outline and content on the MAN 632 course website: https://www.mcei.de/teaching/graduate/man-632-advanced-entrepreneurship