MAN 632: Advanced Entrepreneurship
Contents
Successful entrepreneurs pursue new business opportunities in a pioneering way. They significantly contribute to innovation, growth and employment generation. Meet top entrepreneurs who share their experience and insights in MAN 632 and explore their entrepreneurial challenges in real-life case studies.
The course takes a four-pronged approach:
- We bring distinguished entrepreneurs to class who share their insights, lessons learned and advice on how to build and grow a business from a Business-to-Consumer (B2C), Business-to-Business (B2B) and Corporate Entrepreneurship (CE) perspective.
- We work on real-life case studies with newly developed and most recent Mannheim Business School Cases. You will prepare your results and suggestions, present in Case Study Sessions and deepen your insights by discussing and reflecting your insights with the founders coming to class.
- We develop tools and concepts based on an underlying strategic perspective to grow the venture. We will address and connect the four focus areas of 1) Team, Culture and Communication, 2) Growth-Oriented Marketing and Strategy, 3) Financing Growth and Exit 4) Corporate Entrepreneurship & Corporate Venturing.
Learning outcomes
By the end of this course students
- will have gained fundamental insights into both practical and theoretical perspectives on entrepreneurship
- have learned best practices and gained deep insights from top entrepreneurs
- will have built a solid entrepreneurial network to advance their own business and careers
- have gained knowledge on how investors look at new ventures
- will be acquainted with case study training and elements of problem-based learning (PBL)
- will have improved their case solving and presentation skills
- have a solid foundation e.g. for a seminar or master thesis at our chair – especially for the „Inside the Venture“ theses
- have improved their problem solving capabilities
Necessary prerequisites
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Recommended prerequisites
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Forms of teaching and learning | Contact hours | Independent study time |
---|---|---|
Lecture | 2 SWS | 10 SWS |
Exercise class | 1 SWS | 4 SWS |
ECTS credits | 6 |
Graded | yes |
Workload | 180h |
Language | English |
Form of assessment | Written exam (60 min, 50%), presentation (40%), peer evaluation (10%) |
Restricted admission | no |
Further information | www.mcei.de/teaching |
Examiner Performing lecturer | ![]() | Prof. Dr. Michael Woywode Prof. Dr. Michael Woywode, Nora Zybura, Dr. Bettina Müller |
Frequency of offering | Spring semester |
Duration of module | 1 semester |
Range of application | M.Sc. MMM, M.Sc. WiPäd, M.Sc. VWL, M.Sc. Wirt. Inf., MAKUWI |
Preliminary course work | – |
Program-specific Competency Goals | CG 1, CG 2, CG 4 |
Literature | Please find required and recommended readings for every session in the MAN 632 course syllabus: https://www.mcei.de/teaching/graduate/man-632-advanced-entrepreneurship |
Course outline | Please find further information on course outline and content on the MAN 632 course website: https://www.mcei.de/teaching/graduate/man-632-advanced-entrepreneurship |