News

IMU Spring Conference 2024 – Thank you very much!

On March 14, 2024, the Mannheim Institute for Market-Oriented Management (IMU) hosted its annual spring conference on the topic of “Artificial Intelligence in Marketing and Sales”. The focus was on a lively exchange between practice and science.

Credit: David Mathis

Young Scholar Research Competition Award 2024

Congratulations to our doctoral candidate Janina Riether for receiving the Young Scholar Research Competition Award together with her co-authors Prof. Christian Homburg and alumni Prof. Robin-Christopher Ruhnau!

Credit: Wirtschaftswoche

WirtschaftsWoche: “War for talents” in sales

Interesting article about the “war for talent” in (B2B) sales: Fewer professionals want to work in sales. What is needed is a change of image – and a better approach to women.

Credit: JPSSM, Routledge

New Publication in the Journal of Personal Selling & Sales Management

Congratulations to Dr. Aline Lanzrath, Prof. Christian Homburg and Prof. Robin-Christopher Ruhnau!

Credit: JPSSM, Routledge

New Publication in the Journal of Personal Selling & Sales Management

Congratulations to Dr. Maximilian Knapp, Prof. Christian Homburg and Dr. Robin Wagner-Fabisch!