“Artificial intelligence in marketing and sales” was the theme of this year's spring conference of the Institute for Market-Oriented Management (IMU). The lively exchange between practice and science was the focus of the conference, which was attended by around 200 people.

We have prepared a review of the conference in a short video clip. Many thanks to Schaller & Partner for their support!

Finally, we would like to thank all the speakers and participants once again.

We look forward to welcoming you to the next IMU Spring Conference on March 20, 2025.