All information about the doctoral studies at our chair

Are you interested in a PhD at the Chair of B2B-Marketing, Sales and Pricing of Prof. Homburg?

The Chair of Business-to-Business Marketing, Sales & Pricing of Prof. Dr. Dr. h.c. mult. Christian Homburg is internationally known for scientific excellence and has a first-class network in science and practice. During your doctoral studies, you will benefit from the cooperation with partner companies of the IMU (Institute for Market-Oriented Management) and thus be able to conduct practice-oriented research. We are always looking for ambitious applicants (m/f/d) who want to do a doctorate at our chair.

On this page you will find all information about a doctorate at the chair of Prof. Homburg. During you doctorate studies, you will conduct research on relevant and exciting topics, ad additionally have the opportunity to gain experience in the field of university teaching. Research stays at outstanding universities abroad complement your doctorate at our cair. Furthermore, a motivated team of doctoral students is waiting for you as a colleague. 


  • What are the most important key facts about the doctoral studies?

    Doctoral studies period Approx. 3.5 years, start date freely selectable
    Benefits Internationally renowned chair, large network in science and practice, dynamic and motivated team
    Salary E 13 TV-L 75% employment
    Mentoring program Each doctoral student receives a mentor to support them in their research
    PhD topic Research-oriented, practice-relevant & freely chosen by doctoral student
    Other tasks Teaching, organizing conferences, press relations, etc.
    Workplace Office at the University of Mannheim (home office also possible)
    Languages German and/or English
  • How can I benefit from research cooperations with companies?

    Our chair aligns its research questions with currently relevant topics in practice. In recent years, more than 50 research cooperations with companies have been successfully implemented, among others with Accenture, Bosch, BASF, Roche, PERI or SAP.

    In particular, doctoral studies can benefit through research cooperations with partner companies of the IMU in every phase of their studies. For example, the partner companies are available to discuss the PhD topic from a practical perspective or to collect data in their own company.

    Our doctoral students thus benefit from the possibility to collect valuable data quickly and to establish helpful company contacts.

  • Why should I apply as doctoral student at the Chair of Prof. Homburg?

    The doctoral studies at our chair are characterized by the following aspects:

    • Free choice of topics by doctoral students
    • Close cooperation with partner companies of the chair/IMU (e.g. for data collection)
    • First-class supervision by Prof. Dr. Dr. h.c. mult. Homburg

    As a research assistant at our chair, you will advance your dissertation project from the very beginning and with priority. You will work in close cooperation with Professor Homburg on empirical research projects with the aim of publishing them internationally.

    You choose us because we are an internationally established chair, we have a large network in science and practice and you want to be part of a young, ambitious team.

  • On which topics is the chair conducting research?

    The Chair of Business-to-Business Marketing, Sales & Pricing of Professor Homburg addresses a wide variety of topics in the fields of marketing, sales and pricing. Doctoral students are free to choose their own topics and are supported by Professor Homburg in choosing the right topic. Exemplary topics are the following:

    • Customer Relationship Management
    • Sales management
    • Digital Marketing
    • Pricing Strategies 
    • Artificial Intelligence & IoT Technologies in Marketing
    • Extended Reality/ Augmented Reality/ Virtual Reality
    • ...and many more.
  • What can doctoral students expect at our chair?

    • Excellent preparation for a career in science or practice
    • Close collaboration with Prof. Dr. Dr. h.c. mult. Christian Homburg on a practice-oriented doctoral project
    • Opportunities for cooperation with partner companies of the Institute for Market-Oriented Management
    • Individual doctoral process at a research-oriented chair and in a dynamic and motivated team
    • Papers on the doctoral topic should be published in internationally leading journals and presented at international conferences
    • In addition to your doctoral studies, you will be active in teaching, at the Institute for Market-Oriented Management, as a strategy consultant for our practice partners, or as an event manager for the chair.
    • Additional employment as an academic lecturer and management consultant is possible, depending on the phase of the doctorate
  • How do you qualify as a doctoral candidate at our chair?

    • Successfully completed studies in business administration, industrial engineering, psychology or a comparable degree
    • Relevant internships/working student activities in renowned industrial companies, management consulting or a start up
    • Excellent analytical and conceptual skills that enable you to conduct in-depth empirical analyses
    • Fun working on your own initiative
    • Ability to work in a team, communication skills and social competence
    • Relevant international experience as well as social commitment are an advantage

    This is what you can look forward to:

    • Family-like atmosphere
    • Flat hierarchies
    • Room for creativity
    • Bringing in ideas
    • Individual career development
    • Short decision paths
  • How does the application process work?

    We look forward to receiving your application if you are two to twelve months away from completing your Master's degree. Interested applicants are requested to send their informative documents (cover letter, CV, references) via email to Alin Schröder, indicating the earliest possible starting date.

    If you qualify, you will receive an invitation to a telephone interview in the next step.

    Finally, we will get to know each other in interviews with the chair's staff and Professor Homburg.

Alin Schröder

Alin Schröder

Contact Person Recruiting

If you have any questions, please contact Alin Schröder.