Prof. Dr. Sabine Kuester

Prof. Dr. Sabine Kuester

Chair of Marketing & Innovation

Chair website

Main fields of research

  • Marketing of Innovations
  • Marketing Strategy
  • Marketing Management
  • International Marketing
  • Digital Marketing

Curriculum vitae

1990 M.Sc., University of Cologne
1995 Ph.D., London Business School
1995-1999 Assistant Professor of Marketing, ESSEC (France)
1998-2002 Visiting Professor of Marketing, New York University (USA)
2003-2005 Professor of International Marketing and Management, Vienna University of Business and Economics, Wirtschaftsuniversität Wien (Austria)
Since 2005 Professor of Business Administration and Marketing, University of Mannheim
Since 2006 Co-Director of the Institute for Market-Oriented Management (IMU)
2007-2014 Academic Director Full-time MBA, Mannheim Business School
2015-2017 Associate Dean, Faculty of Business, University of Mannheim

Selected memberships

  • American Marketing Association (AMA)
  • European Marketing Academy (EMAC)
  • German Academic Association for Business Research

Prizes, awards, honors

  • Best Paper Award, American Marketing Association Winter Educators’ Conference
  • S. Tamer Cavusgil Award for the “Best Article that Advances the Practice of International Marketing Management”
  • Best Paper Award, NeuroPsychoEconomics
  • Mannheim Business School Excellence in Executive Teaching Award
  • Mannheim Business School Outstanding Commitment Award

Selected editorial activities

  • Editorial Review Board Member, Journal of Product Innovation Management
  • Editorial Review Board Member, Journal of Business Research
  • Reviewer for national and international Journals
  • Co-Editor, Schriftenreihe des Instituts für Marktorientierte Unternehmensführung

Selected publications