Prof. Dr. Sabine Kuester

Prof. Dr. Sabine Kuester

Chair of Marketing & Innovation


Main fields of research

  • Marketing of Innovations
  • Marketing Strategy
  • Marketing Management
  • International Marketing
  • Digital Marketing

Curriculum vitae

1990 M.Sc., University of Cologne
1995 Ph.D., London Business School
1995-1999 Assistant Professor of Marketing, ESSEC (France)
1998-2002 Visiting Professor of Marketing, New York University (USA)
2003–2005 Professor of International Marketing and Management, Vienna University of Business and Economics, Wirtschaftsuniversität Wien (Austria)
Since 2005 Professor of Business Administration and Marketing, University of Mannheim
Since 2006 Co-Director of the Institute for Market-Oriented Management (IMU)
2007–2014 Academic Director Full-time MBA, Mannheim Business School
2015–2017 Associate Dean, Faculty of Business, University of Mannheim

Selected memberships

  • American Marketing Association (AMA)
  • European Marketing Academy (EMAC)
  • German Academic Association for Business Research

Prizes, awards, honors

  • Best Paper Award, American Marketing Association Winter Educators’ Conference
  • S. Tamer Cavusgil Award for the “Best Article that Advances the Practice of International Marketing Management”
  • Best Paper Award, NeuroPsychoEconomics
  • Mannheim Business School Excellence in Executive Teaching Award
  • Mannheim Business School Outstanding Commitment Award

Selected editorial activities

  • Editorial Review Board Member, Journal of Product Innovation Management
  • Editorial Review Board Member, Journal of Business Research
  • Reviewer for national and international Journals
  • Co-Editor, Schriftenreihe des Instituts für Marktorientierte Unternehmensführung

Selected publications