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Dr. Smriti Kumar

Dr. Smriti Kumar

Postdoctoral Researcher at the Endowed Chair of Sales & Services Marketing

Website

Main fields of research

  • Data Privacy
  • Language
  • Public-policy
  • Consumer Well-being

Curriculum vitae

2025 Post Doctoral Researcher, Dr. Werner Jackstädt Endowed Chair, Business School, University of Mannheim, Germany
2022–2024 Visiting Assistant Professor, D’Amore-McKim School of Business at Northeastern University, Boston, USA
2022 Ph.D. in Marketing (major) and Psychology and Research Methods (minors), University of Massachusetts, Amherst, MA, USA
2024 Post Graduate Program in Management (Marketing and Business Analytics), Great Lakes Institute of Management, India
2009 Bachelor’s in Engineering (Information Technology), Maharishi Dayanand University, India

Prizes, awards, honors

  • 2022 Best Social Media and Digital Marketing track paper award to “From FOMO to JOMO: Understanding the Effects of the Fear of Missing Out and Mindfulness on Social Media” paper presentation.
  • 2021 ACR Grant for TCR Mindfulness Project ($2000)
  • 2021 Proposal Defense Award, Isenberg School of Management, UMass ($500)
  • 2019 Fellow at AMA Sheth, New York City
  • 2018 Moonshot Idea Award, Marketing and Public Policy Doctoral Student Consortium, Ohio
  • 2018 Harold Hardy Award, University of Massachusetts, Amherst ($1000)
  • 2016 Fellowship Award, Isenberg School of Management, UMass ($2000)

Selected publications

Currently there are no publications available for this list.