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Photo credit: Chair of Marketing & Innovation

Guest Lecture of David Handlos (Stocard) in MKT 580 Digital Marketing Strategy

In today's lecture of MKT 580 Digital Marketing Strategy we welcomed David Handlos, University of Mannheim alumnus and founder of the Mobile Wallet-Startup Stocard, to a guest lecture.

 

Stocard's founder and CEO explained why the wallet is the next disruptive platform and how Stocard as a stand-alone mobile platform handles both loyalty programs and payment services.

Daniel also provided valuable insights into data-driven marketing and how data can be used to derive (digital) marketing strategies.

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