In today's lecture of MKT 580 Digital Marketing Strategy we welcomed David Handlos, University of Mannheim alumnus and founder of the Mobile Wallet-Startup Stocard, to a guest lecture.
Stocard's founder and CEO explained why the wallet is the next disruptive platform and how Stocard as a stand-alone mobile platform handles both loyalty programs and payment services.
Daniel also provided valuable insights into data-driven marketing and how data can be used to derive (digital) marketing strategies.