Magic of Sales with WÜRTH
Würth is the world's largest direct sales company, generating 20.2 billion euros in sales and an operating result of 940 million euros in the fiscal year 2024. At the end of 2024, the Würth Group employed more than 88,400 employees in over 400 companies with more than 2,800 shops across 80 countries. Würth is the global market leader in the development, production, and sale of fastening and assembly materials (> 125,000 products). Würth is 100% family-owned, and with a 20% CAGR of sales, a true entrepreneurial story.
Are you interested in learning …
- ... how one of the most successful family-owned companies achieves a sales growth CAGR of 20 % since its foundation?
- ... how emotions still play a predominant role in direct sales?
- ... how the traditional business of selling tools and materials to craftsmen is conquering digitalization?
- ... how the Würth Group's multi-channel strategy shapes the experiences of our customers and employees?
Meet your hosts:
- Norbert Heckmann, Member of the Central Management Board of the Würth Group, 29 years at Würth – including 11 years at Würth Electronic and since 2008 at Adolf Würth.
- Jerrik Boysen, Head of Strategic Business Development at Würth Germany and MBA graduate of Mannheim Business School.
If you would like to know more about how Würth was able to achieve this kind of success story, we would like to invite you to apply for our sales workshop “The Magic of Sales”. Product show, case study and dinner included!
When: 8 October 2025, 2:30 PM – 9:00 PM incl. dinner after the workshop.
Where: Mannheim Campus, ExperienceLab at the Schneckenhof library.
Who: Workshop attendance is limited to 16 Bachelor, MBA and Master students with a business focus (e.g. MMM, MA Culture and Economy/
Language: The workshop will be conducted in English.
Application Deadline: Würth is looking forward to your application including an up-to-date CV and a short sentence why you would like to participate. Please submit your application until 28 September 2025.