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Würth: The Magic of Sales

Get insights into the world of direct sales. Product show and case study included!

You are invited to look into the fascinating world of direct sales & multi-channel transformation. Are you interested in learning…

  • ... how one of the most successful family-owned companies achieves a sales growth CAGR of 20.1 % since its foundation?
  • ... how emotions still play a predominant role in direct sales?
  • ... how the traditional business of selling tools and materials to craftsmen is conquering digitalization?
  • ... how the world of a sales rep is influenced by the Würth Group's multi-channel strategy?

Würth is the world's largest direct sales company, generating 17.1 billion euros of revenue with about 33,000 sales reps in more than 80 countries. Mainly trading with assembly and fastening materials & tools (>125,000 products), Würth is 100% family-owned, and with a >20% CAGR of sales, a true entrepreneurial story.

If you would like to know more about how Würth was able to achieve this kind of success story, we would like to invite you to apply for our sales workshop “THE MAGIC OF SALES” with your CV. Take the chance to have a conversation with Dr. Jan Allmann, Member of the Central Managing Board and Alumni. The members of the winning team can even win a high-quality screwdriver!

PRODUCT SHOW, CASE STUDY and DINNER at St. James INCLUDED.

When: 15 November, 2 p.m-7 p.m and afterwards Dinner

Where: ExpLab, Schloss Schneckenhof

Language: English

Who: Bachelor, MBA and Master students with a business focus (e.g. MMM, MA Culture and Economy/Business Education/Information Systems, etc.). Attendance is limited.

Application Deadline: 9 November, EOD

Apply here

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