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Successful selling in the public sector: learnings from science and practice

Organized by Possible, Florian Holz, employee at our chair, and Vanessa Theel from SUMM AI held a online seminar last Friday (28.06.2024) on the topic “Sales in the public sector”.

IMU Research Insight 090: Extended Reality in B2B Sales

Homburg, Ch./ Riether, J./ Ruhnau, R.-C.

Study award for Master's thesis from the SEW-EURODRIVE Foundation

Our colleague Alin Schröder received the SEW-EURODRIVE Foundation's study prize for her master's thesis.

Guest lecture on 23.05.2024 by Accenture

Yesterday we had the pleasure of welcoming three Accenture managers to our “Sales Management” master's course. Their presentation offered exciting insights into vehicle subscriptions and practical sales strategies.

We are looking for study participants

We are currently conducting a study on pricing in B2B companies, for which we are still looking for participants. Managing directors or sales managers with personnel responsibility are welcome to take part or forward the survey to their sales departments.