News

“Artificial intelligence in marketing and sales” was the theme of this year's spring conference of the Institute for Market-Oriented Management (IMU). The conference, which was attended by around 200 people, focused on the lively exchange between practice and science.

On March 14, 2024, the Mannheim Institute for Market-Oriented Management (IMU) hosted its annual spring conference on the topic of “Artificial Intelligence in Marketing and Sales”. The focus was on a lively exchange between practice and science.

Congratulations to our doctoral candidate Janina Riether for receiving the Young Scholar Research Competition Award together with her co-authors Prof. Christian Homburg and alumni Prof. Robin-Christopher Ruhnau!

Interesting article about the “war for talent” in (B2B) sales: Fewer professionals want to work in sales. What is needed is a change of image – and a better approach to women.

Congratulations to Dr. Aline Lanzrath, Prof. Christian Homburg and Prof. Robin-Christopher Ruhnau!