News

Yesterday we had the pleasure of welcoming three Accenture managers to our “Sales Management” master's course. Their presentation offered exciting insights into vehicle subscriptions and practical sales strategies.

We are currently conducting a study on pricing in B2B companies, for which we are still looking for participants. Managing directors or sales managers with personnel responsibility are welcome to take part or forward the survey to their sales departments.

As part of a guest lecture on Tuesday, the ADM team gave the students interesting insights into the sales and marketing processes of a globally active company specialising in nutrition in the introductory course Marketing I.

On Tuesday, 30 April 2024, we were honoured to welcome Mr. Vincent Brucker, who delivered a guest lecture on brand strategy and brand management with the title “One of our most valuable assets – the ZEISS brand”

Our colleague Dr. Aline Lanzrath, currently working as a postdoctoral researcher at the Chair of Business-to-Business, Sales & Pricing at the University of Mannheim, has been awarded the Südwestmetall Sponsorship Award 2024 for her dissertation titled “Talent and Diversity Management in Sales: An ...