News

Congratulations on the successful defense of Guzi Huang's dissertation!

Sebastian Junker has successfully defended his dissertation and completed his PhD! In his work, he demonstrates how sales professionals can actively influence pricing decisions and unlock real potential for companies. A major milestone and a proud moment for the Chair – we warmly congratulate!

Our recent study – published in the Journal of Personal Selling & Sales Management – demonstrates how augmented and virtual reality can significantly enhance sales interactions. Based on 40 expert interviews, we present a practice-oriented framework that highlights the value of XR throughout the ...

Apply now as a research assistant / doctoral candidate (m/f/d) with a flexible start date at the Chair of Business-to-Business Marketing, Sales & Pricing.

Presentation of the MMM Area Marketing & Sales Event now available online!