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Team
Chair Holder
Prof. Dr. Dr. h.c. mult. Christian Homburg
Office
Jutta Heimann
Assistant Professors
Aline Lanzrath
Academic Staff Members
Moritz Trappmann
Matthias Kleinermann
Nicola Weber
Alicia Pett
Alin Schröder
Florian Holz
Rebecca Boritzki
Visiting Professors
Wayne Hoyer
Bryan Lukas
Alumni
Teaching
Course Offerings
Bachelor Courses
MKT 351 Marketing Management Decisions
Master Courses
MKT 510 (5100) Price and Product Management
MKT 615 (6150) Sales Management
MKT 661 (6610) Consumer Behavior
MKT 710 (7100) Research Seminar
Doctoral Courses
MKT 901 Designing Marketing Research Projects
Academic Research and Writing
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Seminar Paper
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Doctoral Studies at the Chair
Doctoral studies – Chair of Prof. Homburg
University of Mannheim
The city of Mannheim
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Marketingmanagement
Grundlagen des Marketingmanagements
Übungsbuch Marketingmanagement
Marketing Management: A Contemporary Perspective
Gabler Lexikon Marketing
Kundenzufriedenheit
Handbuch Kundenbindungsmanagement
Handbuch Vertriebsmanagement
Handbuch Marktforschung
Preismanagement auf Business-to-Business-Märkten
Handbook of Market Research
Sales Excellence
Der kundenorientierte Mitarbeiter
Kundenorientierung mit System
Marktorientiertes Kostenmanagement
Quantitative Betriebswirtschaftslehre
Die Kausalanalyse
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Business School
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Credit: Horváth
Horváth Workshop | Consulting After Hours: Future of Commercial Excellence |
Exciting online workshop as part of the Consulting After Hours Events!
Credit: Janina Riether
New Article Published in the Journal of Marketing
Congratulations to Dr. Janina Mettler, Dr. Aline Lanzrath, and Prof. Christian Homburg on this publication! We are pleased to announce that the article “Extended Reality in Business-to-Business Sales: Performance Implications, Adoption Drivers, and Contingency Effects” was recently published in the ...
Accenture's interactive Strategy Workshop | 23.04.26
Apply by April 17 for a spot at Accenture's interactive strategy workshop!
Credit: Accenture
Opportunity for PhD Candidates: Turn Insight into Impact with Accenture Strategy
Apply by February 22, 2026 to gain authentic insights into strategy consulting at Accenture!
Credit: Rebecca Boritzki
Reflecting on the year 2025, we wish you happy holidays
Reflecting on a successful year of research in 2025, we wish you a wonderful holiday season and a Happy New Year.
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