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Team
Chair Holder
Prof. Dr. Dr. h.c. mult. Christian Homburg
Office
Beate Scherer
Assistant Professors
Aline Lanzrath
Academic Staff Members
Matthias Kleinermann
Nicola Weber
Alicia Pett
Alin Schröder
Stefan Hartmann
Florian Holz
Guzi Huang
Sebastian Junker
Rebecca Boritzki
Dr. Janina Riether
Visiting Professors
Wayne Hoyer
Bryan Lukas
Alumni
Teaching
Course Offerings
Bachelor Courses
MKT 301 Marketing I
Marketing for Business Minors
MKT 351 Marketing Management Decisions
Master Courses
MKT 501 Price and Product Management
MKT 615 Sales Management
MKT 661 Consumer Behavior
MKT 710 Research Seminar
Doctoral Courses
MKT 901 Designing Marketing Research Projects
Academic Research and Writing
Bachelor's Thesis
Seminar Paper
Master's Thesis
Teaching Principles
Doctoral Studies at the Chair
Doctoral studies – Chair of Prof. Homburg
University of Mannheim
The city of Mannheim
Career after the PhD
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Marketingmanagement
Grundlagen des Marketingmanagements
Übungsbuch Marketingmanagement
Marketing Management: A Contemporary Perspective
Gabler Lexikon Marketing
Kundenzufriedenheit
Handbuch Kundenbindungsmanagement
Handbuch Vertriebsmanagement
Handbuch Marktforschung
Preismanagement auf Business-to-Business-Märkten
Handbook of Market Research
Sales Excellence
Der kundenorientierte Mitarbeiter
Kundenorientierung mit System
Marktorientiertes Kostenmanagement
Quantitative Betriebswirtschaftslehre
Die Kausalanalyse
Kundennähe von Industriegüterunternehmen
Business
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Research Seminar Topics for Fall Semester 2024
Apply now for the new topics of the research seminar paper in Fall 2024! 🤓
Credit: Eric Klebeck
IMU Research Insight 091: The delegation of pricing authority to business-to-business sales teams
Our latest study reveals the key factors and conditions that contribute to effective pricing authority delegation
Credit: BS Uni Mannheim
Research Insights: Women's Underrepresentation in B2B-Sales
As part of the new Research Insight series of the Business School Mannheim, a current paper of our chair was presented.
Credit: Siemens Advanta
Insights from B2B Research | Dr. Aline Lanzrath at Siemens Advanta
Dr. Aline Lanzrath was recently a guest at the Siemens Advanta Women's Meet-up to talk about her current research project on diversity in B2B sales
Successful selling in the public sector: learnings from science and practice
Organized by Possible, Florian Holz, employee at our chair, and Vanessa Theel from SUMM AI held a online seminar last Friday (28.06.2024) on the topic “Sales in the public sector”.
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