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Team
Chair Holder
Prof. Dr. Dr. h.c. mult. Christian Homburg
Office
Beate Scherer
Assistant Professors
Aline Lanzrath
Academic Staff Members
Matthias Kleinermann
Nicola Weber
Alicia Pett
Alin Schröder
Dr. Stefan Hartmann
Florian Holz
Guzi Huang
Sebastian Junker
Rebecca Boritzki
Dr. Janina Riether
Visiting Professors
Wayne Hoyer
Bryan Lukas
Alumni
Teaching
Course Offerings
Bachelor Courses
MKT 301 Marketing I
Marketing for Business Minors
MKT 351 Marketing Management Decisions
Master Courses
MKT 501 Price and Product Management
MKT 615 Sales Management
MKT 661 Consumer Behavior
MKT 710 Research Seminar
Doctoral Courses
MKT 901 Designing Marketing Research Projects
Academic Research and Writing
Bachelor's Thesis
Seminar Paper
Master's Thesis
Teaching Principles
Doctoral Studies at the Chair
Doctoral studies – Chair of Prof. Homburg
University of Mannheim
The city of Mannheim
Career after the PhD
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Books
Marketingmanagement
Grundlagen des Marketingmanagements
Übungsbuch Marketingmanagement
Marketing Management: A Contemporary Perspective
Gabler Lexikon Marketing
Kundenzufriedenheit
Handbuch Kundenbindungsmanagement
Handbuch Vertriebsmanagement
Handbuch Marktforschung
Preismanagement auf Business-to-Business-Märkten
Handbook of Market Research
Sales Excellence
Der kundenorientierte Mitarbeiter
Kundenorientierung mit System
Marktorientiertes Kostenmanagement
Quantitative Betriebswirtschaftslehre
Die Kausalanalyse
Kundennähe von Industriegüterunternehmen
Business
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Homburg
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Presentation of the MMM Area Marketing & Sales Event now available online!
Dear students, we are very happy about your numerous participation in the MMM Info Session and the social get-together last week! If you would like to find out more about the Marketing & Sales area, the courses on offer and the professors afterwards, or were unable to attend at the time of the ...
AMA Summer Conference in Boston
Our colleagues present their latest research at Summer AMA 2024 in Boston
Research Seminar Topics for Fall Semester 2024
Apply now for the new topics of the research seminar paper in Fall 2024! 🤓
Credit: Eric Klebeck
IMU Research Insight 091: The delegation of pricing authority to business-to-business sales teams
Our latest study reveals the key factors and conditions that contribute to effective pricing authority delegation
Credit: BS Uni Mannheim
Research Insights: Women's Underrepresentation in B2B-Sales
As part of the new Research Insight series of the Business School Mannheim, a current paper of our chair was presented.
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