Skip to main navigation Skip to page content Skip to footer
UniversityUniversity
Logo University of Mannheim - Business School
Seal of the University of Mannheim: In omnibus veritas
  • University Home
  • Intranet
  • Business School
  • Area Marketing & Sales
  • Homburg
  • Newsroom
for the term within navigation. Full site search for ...
  • Team
    • Chair Holder
      • Prof. Dr. Dr. h.c. mult. Christian Homburg
    • Office
      • Jutta Heimann
    • Assistant Professors
      • Aline Lanzrath
    • Academic Staff Members
      • Moritz Trappmann
      • Matthias Kleinermann
      • Nicola Weber
      • Alicia Pett
      • Alin Schröder
      • Florian Holz
      • Rebecca Boritzki
    • Visiting Professors
      • Wayne Hoyer
      • Bryan Lukas
    • Alumni
  • Teaching
    • Course Offerings
      • Bachelor Courses
        • MKT 351 Marketing Management Decisions
      • Master Courses
        • MKT 510 (5100) Price and Product Management
        • MKT 615 (6150) Sales Management
        • MKT 661 (6610) Consumer Behavior
        • MKT 710 (7100) Research Seminar
      • Doctoral Courses
        • MKT 901 Designing Marketing Research Projects
    • Academic Research and Writing
      • Bachelor's Thesis
      • Seminar Paper
      • Master's Thesis
    • Teaching Principles
  • Doctoral Studies at the Chair
    • Doctoral studies – Chair of Prof. Homburg
    • University of Mannheim
    • The city of Mannheim
    • Career after the PhD
  • Research
    • Publications
    • Awards
    • Books
      • Marketingmanagement
      • Grundlagen des Marketingmanagements
      • Übungsbuch Marketingmanagement
      • Marketing Management: A Contemporary Perspective
      • Gabler Lexikon Marketing
      • Kundenzufriedenheit
      • Handbuch Kundenbindungsmanagement
      • Handbuch Vertriebsmanagement
      • Handbuch Marktforschung
      • Preismanagement auf Business-to-Business-Märkten
      • Handbook of Market Research
      • Sales Excellence
      • Der kundenorientierte Mitarbeiter
      • Kundenorientierung mit System
      • Marktorientiertes Kostenmanagement
      • Quantitative Betriebswirtschaftslehre
      • Die Kausalanalyse
      • Kundennähe von Industriegüterunternehmen
  • Business
  • +
    Search
    Barrierefreiheit
    EN
    DEEN
    • Business School
    • Area Marketing & Sales
    • Homburg
    • Newsroom

    News

    • previous
    • …
    • 2
    • 3
    • 4
    • 5
    • 6
    • 7
    • 8
    • …
    • next
    Credit: Anna Logue
    Application for seminar paper topics in SSS 2025
    Apply now for the seminar paper topics in the spring / summer semester 2025!
    Credit: LS Homburg
    IMU Spring Conference | March 20, 2025 in Mannheim
    The countdown is on! Register now for the IMU Spring Conference and benefit from the early bird discount! Exciting presentations on the topic of “Hyperpersonalization in Marketing and Sales” are waiting for you!
    roter Hintergrund, weihnachtskranz und Text der lautet unser Jahresreport und frohe Weihnachten und einen guten Rutsch ins neue Jahr
    Credit: Unsplash
    Annual Report 2024 – Thank you very much for this incredible year!
    As a chair, we look back on all the events and experiences of 2024 and would like to sincerely thank all participants, staff, and partners for this successful, exciting, and research-intensive year!
    Credit: Fotostudio Thomas
    Professor Homburg ranked 1st in Ranking for Category Lifetime Achievement
    Professor Dr. Dr. h.c. mult. Christian Homburg has once again been honored by WirtschaftsWoche as the leading researcher in business administration in Germany, Austria, and Switzerland in the Lifetime Achievement category.
    Zu sehen ist das Logo des IMU und der Uni Mannheim
    Credit: Nicola Weber
    IMU Research for Practice Award 2025
    Apply for the IMU Research for Practice Award 2025 by January 19, 2025!
    • previous
    • …
    • 2
    • 3
    • 4
    • 5
    • 6
    • 7
    • 8
    • …
    • next

    Chair of Business-to-Business Marketing, Sales & Pricing, Prof. Dr. Dr. h.c. mult. Christian Homburg
    Chair of Business-to-Business Marketing, Sales & Pricing, Prof. Dr. Dr. h.c. mult. Christian Homburg
    Directions on Google Maps

    Chair of Business-to-Business Marketing, Sales & Pricing, Prof. Dr. Dr. h.c. mult. Christian Homburg

    University of Mannheim
    L 5, 1
    68161 Mannheim
    Phone: +49 621 181-1555
    Fax: +49 621 181-1556
    E-mail: christian.homburguni-mannheim.de
    Web: homburg.bwl.uni-mannheim.de
    Logo AACSB, EQUIS, AMBA
    Logo Homburg & Partner
    Logo imu
    Facebook Page
    Linkedin Page
    Seal of the University of Mannheim: In omnibus veritas

    +Go directly to ...

    • Portal²
    • Mannheim University Library
    • University IT
    • Employment Opportunities

    +Getting Involved

    • University of Mannheim Foundation
    • Freunde Universität Mannheim
    • Absolventum Mannheim
    • Scholarships

    FORUM

    The University of Mannheim's magazine
    FORUM cover image

    +Getting Involved

    • University of Mannheim Foundation
    • Freunde Universität Mannheim
    • Absolventum Mannheim
    • Scholarships
    • About this Site
    • Privacy Policy
    • Sitemap
    In order to improve performance and enhance the user experience for the visitors to our website, we use cookies and store anonymous usage data. For more information please read our privacy policy.
    Allow
    Reject

    Tracking cookies are currently allowed.

    Do not allow tracking cookies

    Tracking cookies are currently not allowed.

    Allow tracking cookies