This Tuesday, we welcomed Achim Spannagel (General Manager of Lancome) and Janis Schippan (Junior Category Manager) from L'Oréal to share two real business cases from the LUXE division in our Bachelor’s course for business students, “Introduction to Marketing”:

• Launching a new product variant – How to plan, design, and execute a successful marketing campaign for La Vie Est Belle.

Entering e-commerce – Insights from Biotherm on building a strong digital e-commerce presenceFor our students, this session was a great opportunity to connect theory and classroom knowledge with real business practices – how to craft marketing campaigns in innovative and global ways.

Thank you, L'Oréal for sparking passion in today’s marketing topics!