On Tuesday, we had the pleasure of welcoming Mr Hendrik Freudenstein as a guest speaker at our introductory Marketing I course for Bachelor of Business Administration students. As Vice President Food EMEA at ADM and ADM representative of our Institute for Market-Oriented Management (IMU), he and his team gave us numerous insights into the corporate world of ADM, particularly in the area of sales and marketing, in an interesting presentation.

Together with his colleagues, he brought the students a little closer to the company. Peter Becker presented ADM's Corporate Key Account Management Programme, which was introduced in 2019, while Yulia Gerz guided the audience through the innovation process and presented the various methods and analyses used. Finally, the guest lecture was rounded off with a brief insight into current positions at ADM by Cornelia Kern-Schomber.

We would like to take this opportunity to thank all participants and especially the speakers for their insights!