IMU Spring Congress 2021: “Turning Data into Insights”


Business practice and management science in lively exchange

The Institute for Market-Oriented Management (IMU) in Mannheim invites you to its yearly spring congress under the conference topic “Turning Data into Insights – Customer Engagement in the Digital Age”. How do companies deal with the big amounts of data they get from their customers on a daily basis? Examine this question from different perspectives and enter a discussion with high-level speakers.

Please find additional information here, as well as the link for the registration.