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Würth: The Magic of Sales


SO 318

Würth invites you to look into the fascinating world of direct sales and multi-channel transformation. Product show and case study included!

Are you interested in learning ...
... how one of the most successful family-owned companies achieves sales growth rates of 20.7 % CAGR since foundation?
... how emotions still play a predominant role in direct sales?
... how the traditional business of trading with tools and materials for tradespeople confronts the challenges posed by digitalization?
... how the world of a sales rep is influenced by the Würth Group's multi-channel strategy?

If you would like to know more about how Würth was able to achieve this kind of success story, we would like to invite you to apply for our sales workshop “The Magic of SALES”.

We are looking forward to your application including an up-to-date CV and a short letter of motivation. Please register at
Please submit your application before October 6, 2019.

Workshop attendance is limited to 20 Bachelor (from 4th semester on), MBA and Master students with a business focus (e.g. MMM, MA Culture and Economy/Business Education/Information Systems ...).

The workshop will be conducted in English.

Please find the event flyer here.